By Elias Mhegera, November 12, 2011 (opinion)
ONE strategy for any business entity to make a break through is by turning customers in charge of affairs. This can be done through many ways, thanks to the growth of the Web.
While it is easier to invite customers during a get together party where they can give their feedbacks, it also important to allow feedbacks to flow through other channels like electronic guest books, face book, Wayn and other means which are now in common electronically.
This is easier because it can easily be done with the click of a mouse for those who are not accustomed of posting any materials in suggestion boxes located in many business like hotels, restaurants and other places which are customer oriented.
Surveys researches and proper collection of customer’s opinions and wishes are also key elements for earning their trustworthiness. Customer relationships are a companies’ most valuable asset.
Getting and keeping more customers who stay with you longer is crucial. If your customers are loyal to your business, they will be much more likely to choose you over your competitors. Loyal customers will be much more likely to tell their friends about you. Long-standing relationships only arise from trust gained over.
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